sweet art

YEAR: 2021

JOB POSITION: Freelance Graphic Designer

Sweet Art is a pop-up bakery based in OC/LA area - with unique cookies, muffins, milk tea syrup, etc. Sweet Art is not only aiming to bring top-notch quality, organic ingredients with unique fusion & style but also positive energies through products.

SHOWCASE

CONCEPT

Love peace

When I asked the owner why she named it "Sweet Art", she said that she loves it when people call her pies art. Moreover, because baking is also a combination of art and science, she came up with this name.

Sweet art sounds like "sweetheart" when you talk fast and that's why she wanted to add a heart between sweet and artistic. Not only does it seem cliché, but baking and sharing are also ways for her to show love and respect for others, so she wanted the brand name to represent love with all her heart.

VISUALIZATION

By using "love" as the main theme for the concept. The idea of starting the logo was simply focusing on the heart then stylizing the name "Sweet Art" with typography.

When we think of "sweet" or "love," we often think of pink. However, Sweet Art wants to show a new perspective from its name to its story. Love can be blue, love is a feeling of peace and quiet, love is open and for everyone and for all genders ready to love and be loved.