lumiere education

Lumiere is an educational organization founded by Harvard and Oxford PhDs with the aim to provide high school students around the world access to research opportunities with top global scholars.

This project aims to develop a new brand identity for Lumiere, that looks professional, reflects prestige, and is inviting to students.

SHOWCASE

CONCEPT

The spirit

To represent the concept of a person who works hard and constantly explores in pursuit of uncovering the world, the design used the image of an open book and a fire.

VISUALIZATION

Book & Flame

"Lumiere" in French means 'light'. Furthermore, since Lumiere's educational activities are primarily focused on research programs, the combination of the two symbols, the book and the flame, also explains the story behind it.

APPROACHES

The logo is designed in a minimalistic style to ensure modernity and reliability. The education industry represents accuracy, therefore, a serif typeface with solid structure is an ideal option to reflect those characteristics

* Pictures which were shown to illustrate the concepts, used from many sources

duong vo GRAPHIC DESIGNER