Bakeology

YEAR: 2020

JOB POSITION: Freelance Graphic Designer

A bakery located in HCM city with the mission is to continue creating an indulgent snack experience while using sustainable ingredients, having environmental integrity, and producing outstanding flavor.

SHOWCASE

CONCEPT

The science of baking

In any baking recipe, every ingredient has a purpose. Flour, sugar, and fat work together in certain ratios to create specific recipes. Therefore, baking is not only an art but also a science.

VISUALIZATION

Inspired by the famous NASA logo, the design uses the image representing the atom - the source of all matter to emphasize the concept that baking is a science.

APPROACHES

To express the concept interestingly, the middle "o" in the word "Bakeology" is stylized as an atom symbol. Additionally, using a sans serif font with a wide width and thickness can also bring a modern and solid feeling.

* Pictures which were shown to illustrate the concepts, used from many sources

duong vo GRAPHIC DESIGNER