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duong vo
GRAPHIC DESIGNER
my college
consulting
YEAR: 2021
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JOB POSITION: Freelance Graphic Designer
MY College Consulting Inc. (MYCC) is an educational consulting company that specializes in college and graduate school admissions. They offer services like general consulting, essay editing, interview training, etc. Their mission is to help you find your true self by utilizing college as a tool, not as an end goal.
SHOWCASE
CONCEPT
Cultivation
In Korea in particular or Asian countries in general, the choice of school or profession is decided by parents, therefore, MYCC wants to convey the message of "MY College, MY Dream, MY Life". You are the leader of your life. Choose your own life journey, not the one society expects of you. At MYCC, they cultivate leaders of tomorrow by enhancing students' motivation, confidence, and executive function.
VISUALIZATION
Since MYCC's target audience is Korean parents, the logo needs to provide a hint of the outcome it's aiming for: helping students gain admission to prestigious universities.
APPROACHES
The iconic feature that can be seen in the architecture of western universities is the pillars. When combining this idea with the iconic image that represents the keyword "cultivation", it has some familiar features in the visual.
Additionally, the abbreviation of "MY" stands for the first letters of the founder's name. Furthermore, the shapes of the letters M & Y represents the ideas of reflection and lead - the message that MYCC wants to convey in their slogan: "MY College, MY Dream, MY Life"
STEM fields are considered oriented in higher education. Thus, MYCC wants to show this by using the graphic elements in the logo.
MYCC has further developed the Youtube channel. This is where they can provide useful tips and experiences to students who are looking for ways to get school admissions, especially from prestigious universities belonging to Ivy League
* Pictures which were shown to illustrate the concepts, used from many sources
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